Communications

Communication concepts

Evaluating radio commercials and storyboards is important work. Does the customer or prospect understand the message? Does the commercial fit with the company? Is it appealing? Evaluating commercials or sketch-ups of prints and storyboards for television commercials is not easy. The quality of the end product is totally dependent on the execution of the details. Signicom excels in dealing with these challenges.

Advertising agencies

We work closely with advertising agencies in our approach. They are, after all, the companies that have to apply the results of our research. Storyboards and other sketch-ups are used as a starting point for discussions or interviews. Principally, the essence of the message is discussed. We supply direct feedback in a way that the advertising agency can continue its work.

Ruurd Jansen / Rabobank

"Signicom is a flexible agency that thinks with the customer. Communication concept research is often carried out under severe time constraints and Signicom knows just how to deal with those pressures. They work fast while maintaining attention to detail and quality."

Mireille Muller / Agis

"Signicom knew exactly how our campaign needed tweaking. An extremely pleasant sparring partner.

Martine Lettinga / Alex

"Signicom goes to greater lengths in its communication concept research than you might expect. As a result, their reports hold their value for longer."

Greetje Kamminga / Fortis

"Research conducted by Signicom greatly aided our decision-making process. We now know exactly where to be on the look out with our communications."