Branding, Logo & Image

Branding, logo and image

Branding, perception and image are of critical importance for every organization. Solid brands lead to higher turnover and greater margins. The perception of a product or service is directly related to its image. Correct insights into an organization's or institution's image is of crucial importance.

Inspiring, open, thorough, authoritative, strategic research

Signicom can be unique, creative and open the way for you to determine your position in the market. We do this by examining what the people in your target audience think and feel about your company, services or products, and look at their needs and wishes. We can also tell you what your position in the market is. With this new, refreshing look, we provide you with a compass with which to put your company on track, and to keep it on track.

Those who are already using positioning studies from Signicom? LTO Noord, Landal GreenParks, the Stedelijk Museum, InterRail, Holland Dance Festival, SBS, Kluwer, the Public Health Service, Innocent and many others.

MindWorld

Signicom has the best techniques at its disposal to map out a brand's spontaneous perception. To this end, we work together with MindWorld. Use is made of associative networking, giving insight into the interrelation of emotions, thoughts and ideas with respect to a brand or logo. MindWorld renders these associative networks in a visual form. In addition to associative networking (in our opinion the most important determinant), we also chart spontaneous brand name recognition, preferences for and relationships with the desired image.

Alex van Veenendaal / Mascotte

"Signicom's image research allowed us to see exactly how people perceive us. Great!"

Akke Jeanne Klerk / Amnesty International

"Finally, image research where people have a say. Not just percentages and averages, but the reasoning behind the perceptions."